About Me
My name is Bradley Birch, I have pursued both a BSc and MSc in Sport and Exercise Psychology, Dedicating my academic journey entirely to understanding the psychological factors that influence performance and well-being. My MSc thesis explored decision-making and coping strategies in the extreme context of climbing 8,000-meter-plus mountains. This research provided invaluable insights into how individuals make critical decisions and manage stress in life-and-death situations.
Through this process, I developed a deep understanding of the mental frameworks and strategies required to navigate high-pressure environments, which are just as relevant in competitive sports as they are in everyday life. The ability to remain calm, focused, and resilient under intense pressure is a transferable skill that can elevate performance in any domain, and I am passionate about helping others cultivate these capabilities.
I’m not just passionate about sport psychology—I’ve lived it and studied it extensively. My journey in sports began as a licensed amateur boxer, where I gained invaluable experience competing in the ring. Boxing taught me discipline, resilience, and the ability to remain composed under pressure—qualities that have deeply shaped my understanding of the mental aspects of performance.
To deepen my knowledge and turn my passion into a career, I pursued academic training in sport and exercise psychology. I hold a BSc in Applied Sport Psychology and an MSc in Sport and Exercise Psychology, Which have provided me with a strong foundation in psychological theory and evidence-based techniques to enhance performance and well-being in athletes.
In recent years, I’ve embraced endurance sports, competing regularly in Olympic-distance triathlons since 2022. Training and competing in triathlons has reinforced the importance of mental toughness, goal-setting, and adaptability, particularly when balancing the demands of swimming, cycling, and running in physically / emotionally demanding environments.
I have been working in a consultative capacity since 2019, partnering with businesses, teams, and individuals to deliver tailored solutions that meet their specific needs. My expertise includes group dynamics and leadership in sport and exercise, optimising skilled performance under pressure, and developing coping strategies for sustained motivation and peak performance. I’m particularly passionate about promoting physical activity as a tool for improving mental health, and I’ve helped many clients integrate these strategies into their daily routines.
With a unique blend of practical experience, academic expertise, and consulting skills, I am well-equipped to help you unlock your full potential. Whether you’re looking to enhance performance, overcome mental barriers, or improve overall well-being, I am dedicated to providing evidence-based, personalized strategies to help you achieve your goals.
